Transforming a D2C skincare brand into a growth leader through SEO, checkout optimisation, and lifecycle email flows that boosted revenue and retention.
Revenue Growth
Organic Traffic
Email Conversion
VelvetGlow, a direct-to-consumer skincare brand focused on clean ingredients, was at £220K revenue with high reliance on paid channels and underperforming checkout and email.
Paid spend was eating 62% of revenue, making it hard to scale profitably.
Only 14% of customers bought again; loyalty and post-purchase engagement were weak.
Basic emails weren't converting or building long-term value from existing customers.
We implemented a customer-centric strategy focused on organic visibility, checkout conversion, and email lifecycle.
Full SEO audit and optimisation for skincare and ingredient-led keywords, building organic visibility and reducing paid dependency.
Improved product and checkout UX with clearer social proof and reduced friction, lifting conversion rates significantly.
Behavioural email flows and personalised recommendations that increased email-driven conversion to 42% and boosted repeat purchases.
Within 12 months, we transformed VelvetGlow's revenue and retention with measurable, sustainable results.
From £220K to £905K annually
Increase in search engine visitors
From lifecycle email sequences
Increase in lifetime value
"We were spending a fortune on ads just to get sales. Melit Media helped us fix our email and organic search, and now we have customers coming back again and again without us having to pay for them every single time."