Transforming an outdoor gear retailer from unprofitable paid spend to 3.2:1 ROAS through feed optimisation, Performance Max, and mobile-first conversion work.
ROAS
Checkout Completion
Mobile Conv.
TrailMax sells camping and hiking gear online. Strong product range but paid campaigns were unprofitable and checkout abandonment was high; they needed to scale profitably.
Google Ads ROAS was around 1.7:1, so paid acquisition wasn't sustainable.
Most visitors dropped off at checkout; product feed and landing experience needed work.
Mobile drove most traffic but converted far worse than desktop.
We combined product feed excellence with conversion optimisation to turn TrailMax's paid channel profitable.
Complete product feed restructure for Google Shopping with optimized titles, descriptions, and attributes for maximum relevance and CTR.
Performance Max campaigns with data-driven assets, smart bidding, and audience signals to maximize ROAS across Google's inventory.
Checkout flow simplification, trust signals, and mobile-first CRO with A/B testing to slash abandonment and boost mobile conversions.
Within 6 months, we turned TrailMax's paid channel from loss-making to profit-driving.
From 1.7:1 to 3.2:1
Major reduction in abandonment
Multiplier vs. baseline
Timeline to full ROI
"We were burning cash on ads and getting nowhere. Melit Media fixed our feed and checkout, and suddenly, the ads started actually making money. Now we can spend with confidence knowing it'll come back as sales."