Transforming an enterprise data platform from thin pipeline to sustained growth through content-led demand generation and targeted paid campaigns.
Lead Volume Increase
Reduction in CPL
Qualified Pipeline
SyncLogic, an enterprise data integration platform, had strong technology but struggled to fill the top of the funnel. Pipeline was thin and cost per lead was unsustainable.
CPL sat at £192, making scalable acquisition difficult at their average contract value.
Only 18% of leads met qualification criteria, so sales spent too much time on poor-fit prospects.
Marketing was broad and generic, not aligned with data leaders and technical buyers in mid-market and enterprise.
We implemented a comprehensive 3-phase strategy focused on high-quality lead generation and conversion optimization.
Built a content engine focused on data integration and data leadership topics: guides, comparison content, and technical deep-dives that attracted the right buyers.
Ran tightly targeted campaigns by role, company size, and intent signals. CPL dropped 68% while lead quality improved and pipeline density increased.
Designed email and landing-page flows that moved leads from first touch to demo, increasing demo requests and improving sales follow-up efficiency.
Within 8 months, we transformed SyncLogic's pipeline and cost efficiency with measurable, repeatable results.
From 120 to 474 qualified leads per month
From £192 to £61 per qualified lead
Increase in qualified demo bookings
Generated within 8-month period
"Our sales team used to complain that marketing leads were a waste of time. Now? They're actually fighting over them. The quality is just night and day compared to what we were getting before."