Transforming a multi-site dental group into a local search leader through local SEO, unified GMB management, and systematic reputation optimisation.
Local Visibility
Appointment Growth
Avg Rating
SmileCare Group runs multiple dental clinics across the region. As an established provider, they were losing local visibility and bookings to competitors with stronger search and reputation presence.
Appointment bookings were down year on year as patients chose practices with better visibility and reviews.
Review scores and visibility varied by location, making it hard to build trust at scale.
Average local ranking had slipped; they had limited presence in the local pack for key search terms.
We implemented a comprehensive local SEO and reputation strategy across all clinic locations.
Full local SEO optimisation for every clinic: NAP consistency, location-specific content, and schema markup.
Centralised GMB management with location-specific keywords, imagery, and Q&A to strengthen local relevance.
Structured reputation management, review generation, and neighbourhood-level content to build trust and visibility.
Within 9 months, we transformed SmileCare Group's local search presence and appointment volumes.
Increase in local pack appearances
Online booking increase
Consistent across all locations
All clinics optimized
"We have great dentists, but nobody could find us online. Now, we're showing up everywhere locally, and the phone actually rings with new patients who found us on Google. It's made a huge difference for our clinics."