Transforming boutique fitness locations from word-of-mouth to a social-first booking engine through unified brand voice, UGC, and Reels-driven reach.
Follower Growth
Online Bookings
Monthly Reach
Pulse Studios runs boutique fitness locations offering yoga, pilates, and HIIT. Strong local reputation but weak online presence - they struggled to fill classes consistently.
Under 1,200 followers across platforms with minimal engagement and no content calendar.
Class bookings depended entirely on word-of-mouth and walk-ins - no online booking funnel.
Inconsistent posting with no clear brand voice or content pillars to drive reach.
We built a unified social strategy across Instagram, TikTok, and Facebook with member-focused content and booking integration.
Consistent brand voice across Instagram, TikTok, and Facebook with clear content pillars and visual identity.
Member spotlight series and user-generated content to build community and authentic social proof.
Reels and short-form video for reach, plus social-first booking integration and retargeting to convert followers into members.
Within 8 months, Pulse Studios became a social-first fitness brand with classes consistently full.
Across all platforms
Class bookings via social
Primary platform: Instagram
All locations optimized
"We used to stress about empty spots in classes, but now they fill up days in advance. It's crazy how much of a difference the social stuff has made - people actually feel like they know us before they even walk in."