Transforming boutique fitness locations from word-of-mouth to a social-first booking engine through unified brand voice, UGC, and Reels-driven reach.
Follower Growth
Online Bookings
Monthly Reach
Pulse Studios runs boutique fitness locations offering yoga, pilates, and HIIT. Strong local reputation but weak online presence—they struggled to fill classes consistently.
Under 1,200 followers across platforms with minimal engagement and no content calendar.
Class bookings depended entirely on word-of-mouth and walk-ins—no online booking funnel.
Inconsistent posting with no clear brand voice or content pillars to drive reach.
We built a unified social strategy across Instagram, TikTok, and Facebook with member-focused content and booking integration.
Consistent brand voice across Instagram, TikTok, and Facebook with clear content pillars and visual identity.
Member spotlight series and user-generated content to build community and authentic social proof.
Reels and short-form video for reach, plus social-first booking integration and retargeting to convert followers into members.
Within 8 months, Pulse Studios became a social-first fitness brand with classes consistently full.
Across all platforms
Class bookings via social
Primary platform: Instagram
All locations optimized
"We used to stress about empty spots in classes, but now they fill up days in advance. It's crazy how much of a difference the social stuff has made—people actually feel like they know us before they even walk in."