Web Design · Healthcare

HealthFirst: 228% Online Bookings with New Website

Transforming a private healthcare provider from call-only booking to a modern, patient-centric site with integrated online appointment scheduling.

228%

Online Bookings

-35%

Call Volume

88%

Mobile Traffic

The Challenge

HealthFirst is a private healthcare provider. The old site was difficult to navigate, not mobile-friendly, and had no online booking—patients had to call during business hours.

Outdated Design & Navigation

Outdated design with patient-centric information architecture lacking—difficult for patients to find services and specialists.

Overwhelmed Front Desk

Front desk overwhelmed with booking calls. Zero online booking meant patients could only schedule during business hours.

Losing Patients to Competitors

Patients frequently chose competitors with better digital experiences and 24/7 online booking.

Key Metrics Before Our Intervention

0Online Bookings
100%Call-Only Booking
NoMobile Optimization
HighFront Desk Load

Our Strategic Approach

We built a patient-centric website with accessibility and compliance at the core.

Patient-Centric IA

Patient-centric information architecture and navigation designed for healthcare—easy to find services, specialists, and locations.

Online Booking System

Integrated online appointment booking system allowing patients to schedule 24/7, reducing call volume and improving patient satisfaction.

Accessible & Secure

Accessible, WCAG-compliant design for healthcare, with fast, secure hosting and HIPAA-conscious practices.

Exceptional Results Delivered

Within 5 months, HealthFirst transformed its patient acquisition and front desk operations.

228%

Online Bookings

Appointments via new system

-35%

Call Volume

Reduction in booking calls

88%

Mobile Traffic

Fully optimized experience

WCAG 2.1

AA Compliant

Accessibility standards met

Client Testimonial

"Our front desk was drowning in phone calls just for simple bookings. The new website Melit Media built for us just works. Patients love that they can book anytime, and my staff are so much less stressed not having to answer the phone every two minutes."

Rachel Owens, Head of Patient Experience, HealthFirst