Transforming a referral-dependent commercial law practice into a visible authority in search through content strategy, topic clusters, and technical SEO.
Organic Traffic
Top-3 Rankings
Lead Increase
Crown Legal is a commercial law practice specialising in litigation and business law. They relied on referrals but needed to build visibility in search and establish authority.
Traffic was minimal and there was no content strategy to capture search demand.
Competitors owned high-value legal keywords, so Crown Legal was barely visible in search.
The firm had strong expertise but little digital presence to attract potential clients.
We built a comprehensive content and SEO strategy to establish Crown Legal as a visible authority in their practice areas.
Content audit and topic cluster architecture targeting high-value commercial law keywords with 85+ content pieces.
Thought leadership blog and resource center showcasing firm expertise, with LinkedIn content syndication and lead magnets.
Technical SEO and site structure optimization for maximum crawlability and keyword visibility across 150+ ranked keywords.
Within 10 months, Crown Legal transformed from referral-only to a search-driven client acquisition engine.
Sustained month-over-month growth
High-intent commercial law terms
Inquiry volume from organic
150+ keywords ranked
"We used to rely almost entirely on word-of-mouth, which was great but unpredictable. Since working with Melit Media, we're actually getting calls from people who found us purely online—and they're exactly the kind of clients we want. It's given us a level of stability we didn't have before."