Transforming a specialty coffee shop from neighbourhood secret to local favourite through food photography, Stories, and influencer collaborations.
Engagement
Weekend Footfall
New Followers
Brew & Co is a specialty coffee shop in a competitive area. Great product and atmosphere but they struggled to stand out online and attract customers beyond the immediate neighbourhood.
Low engagement rates and inconsistent posting with no clear strategy to build audience.
Other cafes in the area had established social presence, making it hard to compete for attention.
Weekend footfall was inconsistent, with no reliable way to drive traffic during peak periods.
We built a visual-first social strategy focused on food storytelling and local influencer reach.
Food photography and storytelling content calendar showcasing dishes, ingredients, and the cafe's unique atmosphere.
Daily specials and behind-the-scenes content via Instagram Stories to drive urgency and repeat visits.
Partnerships with local food bloggers and paid social for weekend promotions and events to amplify reach.
Within 6 months, Brew & Co became a social-first destination with stronger engagement and weekend footfall.
Significant increase in engagement rate
Increase in weekend visitors
In 6-month period
Timeline to results
"Honestly, we knew our coffee was good, but we just weren't getting the people through the door. Melit Media completely changed that. Now, our weekends are packed, and it feels like everyone in the neighbourhood knows who we are. It's been a game-changer."